Web Analytics

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker, Retail tycoon & innovator in 19th century. This certainly holds true for traditional marketing media, but no more! The biggest benefit Digital marketing offers over traditional marketing is that it offers insights from data collected about user interaction with ad & website & ability to optimize marketing spend based on it.

Armed with masters degrees in business, statistics & computer science, our analytics team makes full use of data & today’s computational abilities to ensure we come up with insights about consumer behavior that you can apply not only to ensuring every marketing buck is well spent but to also drive product development & business expansion plans in accordance with changing consumer tastes